For the launch of its initial range of cold brew coffees "Oi! Drinks" needed some eye-catching marketing that would reach the heart of its environmentally conscious target audience and create a stir amongst the wider community. The brand operates as a non-profit and commits to donating all excess revenue to the fight against climate change.

Inspiration for Oi’s branding was drawn from the history of activism, climate change marches and the punk music scene. bright eye-catching colours and illustrations were chosen to grab attention and punchy copywriting was written to ensure the brand’s message was clear.

(Oi Drinks is a fictional brand….)

LOGO DESIGN | BRANDING | SOCIAL FEEDS